IN 2019, CITROËN IS CELEBRATING ITS CENTENARY WITH AN INTERNATIONAL PACKAGE ROLLED OUT THROUGHOUT THE YEAR!
Even though 2019 has only just started, Citroën has already spent many months preparing behind the scenes for this year. And the reason - it is its centenary! To come up with the festivities for this exceptional anniversary, the Brand started off with a simple question: how would its founder, André Citroën, have celebrated his brand’s 100 years himself? For this visionary, the inventor of modern communication (illumination of the Eiffel Tower, pioneering treks, etc.), it is certain that doing things like everyone else would have been out of the question… Proud of this DNA, Citroën therefore looked at the big picture with a bold package combining international events and activities which will punctuate the whole of the year 2019. On the programme: gatherings of people, ‘Inspired by You’ social media activations giving a voice to customers, brand new concepts and plenty of other surprises… Here is a guided tour.


100 YEARS OF A BRAND ‘INSPIRED BY YOU’

Celebrating Citroën’s centenary means celebrating 100 years of a truly ‘people minded brand’, a brand which has always been inspired by people and their ways of life. It means highlighting 100 years of an inspiring brand throughout the world and for all generations, around truly unifying and people-focused events: 

  • RETROMOBILE 2019 (from 6 to 10 February, Paris Expo Porte de Versailles)
  • CITROËN ‘ORIGINS’ RENT&SMILE (in April, in Paris) 
  • ‘FROM ONE GENERATION TO ANOTHER’ (from May, on social networks) 
  • ‘STREET BURST DAY’ (mid-June, in a secret place…)
  • ‘CITROËN STORIES’ (from July, on social networks) 
  • ‘LE RASSEMBLEMENT DU SIÈCLE’ (from 19 to 21 July, in la Ferté-Vidame - Eure-et-Loir)


100 YEARS OF A VISIONARY BRAND

Celebrating Citroën’s centenary also means celebrating 100 years of a brand which has constantly looked to the future of the motor industry, by offering innovative solutions in line with the needs of each era. This one-hundredth anniversary will also be the Brand’s opportunity to show its future vision by unveiling 2 brand new concepts:

  • CONCEPT #1: Unveiled in February and on display for its world premiere in Geneva (March), this first concept will give Citroën’s vision in terms of urban mobility.
  • CONCEPT #2: Unveiled in Paris for its world premiere in May, this concept will embody Citroën’s take on ultra-comfort.


100 YEARS OF AN ICONIC BRAND

Finally, celebrating Citroën’s centenary means celebrating more than a brand. It means showcasing a people’s icon, a symbol of boldness, creativity and the French way of life throughout the world, through its legendary cars, its unique communication and its sporting exploits. So many elements which for 100 years have shaped Citroën’s individual identity, which the Brand will magnify on the occasion of its centenary, with:

  • A NEW VERSION OF ITS BRAND CAMPAIGN (on TV since 30 December 2018)
  • AN ‘ORIGINS’ COLLECTOR’S EDITION (from January)
  • THE ‘CITROËN ORIGINS’ VIRTUAL MUSEUM IN THE COLOURS OF THE CENTENARY (from January)
  • NEW CITROËN PRODUCTS AND TOYS DESIGNED FOR THE CENTENARY (from January)
  • A COMMERCIAL DEALER NETWORK IN THE COLOURS OF THE 100 YEARS (from January)
  • CITROËN RACING IS CELEBRATING 100 YEARS OF SPORTING ADVENTURE (from January)
  • A COLLECTOR’S BOOK ‘100 YEARS OF CITROËN ADVERTISING’ BY JACQUES SÉGUÉLA (April)
  • ‘THE WORLD INSPIRED BY CITROËN’ (summer 2019)
 
DISCOVER THE ICONIC VEHICLES OF THE BRAND ON: http://www.citroenorigins.co.uk