ON THE EVE OF ITS CENTENARY, CITROËN UNVEILS A NEW VERSION OF ITS BRAND FILM FULL OF SURPRISES!
In 2019, Citroën will celebrate its 100 years: 100 years of audacity, of innovations, of sporting exploits and of iconic advertising. We find all of these ingredients in the new version of the Brand campaign which features the hitchhiker once again in four brand new clips. New models which are iconic but also with personalities inseparable from the Brand’s history!


After the launch of a first episode of its Brand campaign last March, Citroën is back with a new version of this film produced alongside the agency Traction. Broadcast internationally, this episode 2 features the hitchhiker once again in four brand new clips:

  • Jacques Séguéla/Citroën DS: sat comfortably in a DS Pallas in the 60s, the famous publicist is the architect of Citroën campaigns from the 80s (Wild Chevrons, AX on the Great Wall of China, Visa GTi on the Clémenceau aircraft carrier, CX with Grace Jones, etc.) and the inventor of entertainment advertising, just as André Citroën himself had the gift for.
  • Xsara Picasso: our hero also crosses the path of a child who strangely looks like him on board the Brand’s first compact MPV.
  • Sébastien Loeb/Citroën Xsara WRC: our hero gets on board with Sébastien Loeb in the racing car which helped him to become Rally World Champion for the first time in 2004. With his co-driver Daniel Elena, he would deliver eight constructor’s world titles for the Brand and would win nine driver’s titles. A record forever engraved on the hearts of fans and of the Brand, which from its very creation has opened the way to memorable exploits beginning with the Citroën expeditions in half-tracks.
  • New Citroën C5 Aircross SUV: the film continues with a journey on board the Brand’s latest launch, carrying a group of adventurers. It is worth noting that this will be the first advertising appearance for Citroën’s new SUV, a few days before the broadcast of its launch advertising campaign.

A real ode to freedom, the film shows Citroën’s history which began in 1919: “We have shared the same love of freedom for 100 years”. The images are accompanied by a timeless musical success, “Take a long way home”, sung by Roger Hodgson, co-founder of SUPERTRAMP.
Having already won awards this year from Auto Moto and Top Com, the 2018 film has just been rewarded twice more over the last few days in Paris with the major prize of Advertiser of the Year and also the Coyote Automobile awards.

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