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4/4/2008 New season at C42 : C_CHIC!
Vehicle design inspired by creative arts
To create the colours and materials of a car like the C5, automotive stylists take their inspiration from creative disciplines including fashion, decoration and architecture
The outstanding staging of the new C42 show highlights the interplay between the automotive and design sectors.
Inspired by the new C5, renowned stylists Bisazza, Louis Vuitton, Bô, Marianne Guedin and Aquamass have recreated the design universe of the new vehicle in the form of room installations. All of them contributed emblematic objects to the new show. “Lounge”, “Well-being” and “Force Latine” design schemes
The new show in this innovative glass structure features the C5 saloon, the C5 Tourer estate and the C5 Airscape concept car, echoed by explorations of the design schemes of the new vehicle.
The “Lounge” interior design scheme of the new C5 has been reinterpreted in a lounge installation, located at the top of the building with magnificent views over the Champs-Elysées. The colour brown dominates, giving a luxurious and premium feel, particularly in the leather of the couch.
The “Well-being” installation expresses the essence of comfort in a light-flooded, minimalist bathroom.
The personality of the new C5 is reflected in a bedroom inspired by the “Force Latine” design scheme, decked out in black and chrome.
Citroën is turning heads once more with the new C_CHIC show at C42.