Homepage > History > Unusual > Advertisings > Part 1
Advertisings
at the cutting edge of advertising !
Citroën is indissociable from advertising.
Since its founding, the Marque has used advertising in all its forms.
Eighty-six years separate the Marque's very first press advert from "The Dancer", the Citroën C4 film that won the bronze lion at the 2005 Cannes advertising film festival and topped the Ipsos survey of the year's most popular adverts.
Naturally, Citroën's advertising has taken a variety of forms over the decades. But the objectives pursued – raising the Marque's profile and promoting the values of style, comfort, and innovation across all markets – have remained unchanged.